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Pay Per Click Advertising
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Overture
Reach over 80% of active Internet users with Overture Search Advertising.
List Your Site with Overture and
appear on the top of search results of leading sites like MSN, Yahoo!,
and Alta Vista. Mirago - Highly targeted UK searchengine and network of search sites
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Pay per click is exactly as it sounds - you pay the searchengine for each click made from them to your site, costs typically start at 5 or 10 pence but can go up to many pounds.
This is an effective form of advertising as you are only paying for traffic you recieve.
There are two main ways to make money out of pay per click search engines.
- Directing traffic to your site to make a sale
- Directing traffic to an affiliate's site to make a sale.
Pay Per Click (PPC) search engine do work. I used a google advert (adwords) to point people towards a page on a site of mine selling DVD recorders, I made a profit equal to as much as I spent.
BUT with this method you need to do a few things:
- Plan
- Choose 5-6 of your products/services you wish to promote in this manner.
- Make a list of 20-30 relevant keywords/phrases for each product/service
- Make sure the adverts perform
- If you don’t get a high enough click through rate you might be charged a reactivation fee!
- Make sure that the advert displayed is relevant to the keywords
- Be ruthless
- Think about how much profit you make on each item and set limits, you don’t want to sell items and make a loss, if you get £2 profit on an item and you are paying 10p per click make sure that you get one sale every 10 or so clicks
- If an ad is performing badly weed it out.
- If an keyword/phrase is performing badly weed it out.
Honing your adverts in this way may cost a little money to start with but if you want a long campaign you need to do this to make sure that you will get the performance required.
Tip: Keep an eye out on the web, sometimes you can find a free adwords voucher, it is worth a surf every couple of months.
Nothing is guaranteed but if you see the amount of competition on something like adwords - you can see that alot of people are making money from this.